Ethnography is a multi-method qualitative approachthat studies people in their naturally occurring settings. The purpose is to provide a detailed, in-depth description of everyday life and ethnographic understanding is developed through close exploration of several sources like participant observation, observation, interviews, documents, newspapers, magazine articles or artifacts. The results of an ethnographic study are summaries of observed activities, typifications or the identification of patterns and regularities. An example where was used for analysis is a study by Hernández and René (2009) and the online ethnography of Greschke (2007). and other CAQDA packages are also mentioned as appropriate tools for analysing ethnographic data by Fielding (2007).
Recording Data . A basic decision going into the interview process is how to record interview data. Whether one relies on written notes or a tape recorder appears to be largely a matter of personal preference. For instance, Patton says that a tape recorder is "indispensable" (1990, p. 348), while Lincoln and Guba "do not recommend recording except for unusual reasons" (1985, p. 241). Lincoln and Guba base their recommendation on the intrusiveness of recording devices and the possibility of technical failure. Recordings have the advantage of capturing data more faithfully than hurriedly written notes might, and can make it easier for the researcher to focus on the interview.