Samsung charges high prices for their products due to the semiconductor technology integrated in their high quality products. This makes it hard for the company to target middle and low class people who form a larger portion of the consumer market. This forces the company to expand the target, which is only achievable in 2014. The weakness presents less or minimal effects to customers since the product quality is unsurpassed and to the consumer, concerned with quality than price the effect are none. However, financial conscious customers will compare the prices with others and resort to cheaper alternatives (Ferrell & Hartline, 2010).
In college, as I became more politically engaged, my interest began to gravitate more towards political science. The interest in serving and understanding people has never changed, yet I realized I could make a greater difference doing something for which I have a deeper passion, political science. Pursuing dual degrees in both Psychology and Political Science, I was provided an opportunity to complete a thesis in Psychology with Dr. Sheryl Carol a Professor in Social Psychology at the University of Texas (UT) This fall I will complete an additional thesis as a McNair Scholar with Dr. Ken Chambers, Associate Professor in Latin American studies in the UT Political Science Department.