Animation in advertising essay

Animations are graphical representations of movements of non-realistic (illusions) characters in the form of drawings and paintings in a sequential manner. Previously, animations were done with the help of thousands of drawings. Then, those images were photographed using a camera. But, the important thing that had to be taken care was that every photograph had to be differentiated from the others to portray, at least, a minor change between the frames. Animations were created by linking the photographed images of those drawings. Next, the linked photographs were made to move rapidly depicting a movement. The rapid movement, where 24 frames were made to move in a second, created a so called movement of the animated character.

“It’s political correctness gone mad!” shouts the racist old-timer producer from the back. Maybe not, but we can see his frustration. And one solution is animation, as Heather is quick to point out. “The thing about animation is that you’re not stuck with those stereotypes of demographics, social groups, race, creed or anything,” she says. Aardman are renowned for their mastery of anthropomorphisation – creating human-like animal characters – and it works wonders for avoiding inadvertant racism or social stereotyping. This way, people are just people (or tortoises, racoons and lizards).

Animation in advertising essay

animation in advertising essay


animation in advertising essayanimation in advertising essayanimation in advertising essayanimation in advertising essay